Remember that MFi certification mentioned earlier? Apple gets a cut of literally anything you plug into the iPhone 7 and 7 Plus (so long as it's a legit accessory). Don't fool yourself! Removing the jack, but keeping the Lightning connection, revealed Apple's intention to go completely proprietary, to have more control, and ultimately to make more money. When announcing the iPhone 7, Apple's Phil Schiller said that it takes "courage" to remove the headphone jack. Then why doesn't it use the universal connector standard that helps cut down waste and the use of natural recourses? And you can keep the cables (and accessories) longer because you can always make use of them with future USB-C devices, which are only going to multiply in 2017 and beyond.Īpple has been big on claiming itself an environmentally conscientious company. You wouldn't need two sets of cables and accessories, one for Apple devices and another for non-Apple devices. But in this case, the cables and adapters can be used interchangeably with other USB-C devices. You can argue that if the new phones supported USB-C, we'd still need the cables and adapters (USB-C-to-audio) anyway. Eventually, all of them will become e-waste, filling up our landfills. And that means millions and millions of Lightning cables, Lightning-to-audio adapters, Lightning headphones and third-party accessories. The new iPhones will almost certainly sell in the tens of millions, headphone jack blowback or not.
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